IT’S NOT LIKE IT EVER WENT AWAY.” Well, because, ye of little faith, Universal wants your money. “WHY ARE THEY REISSUING THIS ALBUM THAT CAME OUT FIVE YEARS AGO.
“WHY?” Perhaps you’re asking yourself this right now. So in reality, it’s really more of a “some caps, some wingdings”-style reissue. Diamond-encrusted vinyl with previously unreleased tracks and a pull-out booklet with intro by Byron Coley? Nah, probably not. Thusly, they’re giving Kanye’s 2008 album 808s and Heartbreak the ALL CAPS equivalent of the record release game: the vinyl reissue. Then lo! Hark! What this? An ALL CAPS rant from Kanye - most recently directed at Jimmy Kimmel - and I’m like “Oh yeah, I am still following this guy.” Well, Universal Music wants to make sure fans of good old-fashioned vinyl records never unfollow Kanye - in their hearts, I mean. I guess I must’ve finally decided to unfollow him late one drunken night” (because duh, why else would I make such a misinformed decision, unless under the influence of MIND-ALTERING CHEMICALS). Occasionally I’ll think to myself, “Hmm, haven’t heard anything from Kanye lately.
Sometimes I forget I’m following Kanye West on Twitter.